Tommy jeans x movado
Fall 2019
Branding RESEARCH
This phase of the design process saw me stepping into the shoes of the consumer. Tommy Jeans had recently been announced as a sub-brand of Tommy Hilfiger specializing in streetwear. With a watch line about to hit the market, I looked through the Tommy archives to bring Tommy’s signature color-blocking back to their new brand.
Initial Ideation
refinement
Initial 3D - After many models, the chosen direction included customizable plastic caps which would aid in manufacturing to produce certain colorways.
final design
The final case was designed with all tolerances and
manufacturing methods considered. The angles at
which the lugs dropped were designed to fit the
silicone and leather straps I designed and provide
a comfortable fit on any size wrist.
Colorways
