Life Pak
Life preserver backpack
What
As water travel grows in popularity so do the risks. A product to mitigate these risks is greatly needed.
Why
The annual drowning a year worldwide is 360,000 people. Drowning is the third-leading cause of death.
Who
The demographic age group is people 25-54 years of age as that makes up 70% of waterway commuters in the United States..
Ideation
Features
Life-Pak is a fashionable/practical backpack with the enhanced utility that surpasses conventional backpacks given that it is waterproof can be used as a life-saving device.
