Target market
-Pit crews
-Home mechanics
-Autobody shops
Competition
- Snap On
- Chicago Pneumatic
- Beta
- Wurth
- Dewalt
Hands on research
Getting in the field and learning the ergonomics and pain-points of a hand held tool like the 2235 is key to producing a successful redesign
I was lucky enough to be able to speak to a mechanic, who let me try out a pneumatic impact wrench first had.
Initial Ideation
Refinement
During this stage I used all of the feedback I had been given by the Ingersoll Rand team that incorporated all the key features of the brand.