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Ingersoll Rand 2235 redesign

Spring 2020

Target market

-Pit crews

-Home mechanics

-Autobody shops

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Competition

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- Snap On

- Chicago Pneumatic

- Beta

- Wurth

- Dewalt

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Hands on research

Getting in the field and learning the ergonomics and pain-points of a hand held tool like the 2235 is key to producing a successful redesign

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I was lucky enough to be able to speak to a mechanic, who let me try out a pneumatic impact wrench first had.

Initial Ideation

Refinement

During this stage I used all of the feedback I had been given by the Ingersoll Rand team that incorporated all the key features of the brand.

Final concept

Brand DNA

Overt branding

Signature color scheme

Boomerang grip pattern

Internals

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